Training for Business Excellence
The Training for Business Excellence programme offers a range of courses to help grow and develop your small business or help those considering starting a business. It has been funded by the Leader4 programme with places subsidised for eligible micro businesses (less than 10 full time employees) within the Local Action Group area which covers North Devon and Torridge but excludes the six central wards that make up Barnstaple town (Pilton, Yeo Valley, Forches & Whiddon Valley, Newport, Longbridge and Central Town). Other businesses are welcome to attend the courses subject to availability but will be charged at the full cost.
Please see the current courses available below, to book a place or for more information please use the enquiry form or alternatively please call Kristy Webbe on 01237 426426 or email kwebbe@northdevonplus.co.uk
Please read the Terms and Conditions below:
FACE UP TO FACEBOOK
Date: Tuesday 22 May 2012 and Tuesday 17 July 2012
Time: 10am-12pm
Location: Braunton
This session will tackle the issue once you have a Facebook page such as content creation, encouraging sharing, check in, advertising, sponsored stories and using Facebook insights. The next step for those who have completed the Intro to Social Media course.
Cost to eligible businesses in Leader4 area £15
Cost to other businesses £40
Enquiry Form>>>
TWEET LOUDER WITH TWITTER
Date: Tuesday 22 May 2012 and Tuesday 17 July 2012
Time: 1pm-3pm
Location: Braunton
The session will look at managing your Twitter account, scheduling Tweets, use of Hash tags, Lists, Promoted Tweets, and ways to monitor and evaluate Twitter success. It will also review account settings and profiles to ensure you have the best Twitter presence possible. The next step for those who have completed the Intro to Social Media course or for those who have their Twitter account already set up.
Cost to eligible businesses in Leader4 area £15
Cost to other businesses £40
Enquiry Form>>>
SALES - THE EASY WAY
Date: Wednesday 13 June 2012
Time: 9am-11am
Location: Bideford
Ideal for both new sales people or non sales staff that sometimes have contact with clients/customers. Learn about the process of selling and the part in the process you play. Become more confident and more effective in asking the right questions. Recognise buying signals and realise the importance of the spoken word and the other factors that play a significant part in the outcome.
Cost to eligible businesses in the Leader4 area: £15
Cost to other businesses: £30
Enquiry Form>>>
EVEN MORE SOCIAL MEDIA (ADVANCED)
Date: Tuesday 19 June 2012
Time: 9.30am-4.30pm
Location: Braunton
A one day hands-on workshop for businesses who wish to maximise their social media setup to enhance using social media as an online marketing customer engagement resource tool. You will look at how to get more out of Facebook, Twitter, LinkedIn and You Tube. It is ideal for those who need to further improve the strategic benefit to their business and want to introduce other social media platforms to enhance their online presence. It will also look at how to track what it is working for your business to allow you to continuously extend and improve your online marketing campaigns.
Pre-requisites - Ideal where delegates are active on social media and are looking for an advanced social media course. You should meet at least two of the following criteria:
- On Facebook - have an active Facebook page (at least 25 fans)
- On Twitter - have an active Twitter profile (at least 50 followers)
- On LinkedIn - have a completed profile (at least 50 connections)
Cost to eligible businesses in Leader4 area: £30
Cost to other businesses: £70
Enquiry Form>>>
SHOW OFF AND SELL MORE (CREATIVE SECTOR)
Date: Wednesday 20 June 2012
Time: 9am-12.30pm
Location: Bideford
This seminar will take you through the whole process of selling at events and shows. From choosing the right shows through designing your stands and displays, how to sell to customers right through to follow up and after sales it will include practical checklists and advice. Jerry Bix has more than 20 years of experience selling at events of all sizes, from huge events such as the Country Living Show and International Music Fairs to village charity events and local markets.
Cost to eligible businesses in Leader4 area: £15
Cost to other businesses: £50
Enquiry Form>>>
BUSINESS START UP WORKSHOP
Date: Thursday 21 June 2012 and Tuesday 17 July 2012
Time: 10am-4pm
Location: Bideford
This one day workshop is aimed at those looking to start a business and gives you the opportunity to explore the pros and cons of self employment. The session then goes on to look at developing your idea, conducting market research, looking at the finances, dealing with tax and national insurance, business structure and legalities and your plan for finding customers. This lively, interactive workshop is run by an accredited business adviser. Choose from two dates.
Cost to eligible businesses in Leader4 area: £15
Cost to other businesses Cost: £45
Enquiry Form>>>
BUSINESS START UP - INDIVIDUAL MEETINGS
Date and times to be confirmed on booking
Up to two hours follow up session to the Business Start Up workshop or a stand alone session with an accredited business advisor. The session will allow you to discuss your individual business ideas in private and ask any questions you may have. The session offers support for your first steps in self employment.
Costs to eligible businesses/individuals in Leade4 area: £15
Cost to other businesses/individuals: £45
Enquiry Form>>>
EBAY - A NEW SHOP WINDOW
Date: Tuesday 26 June 2012
Time: 9.30am-11.30am
Location: Braunton
eBay is a worldwide sales tool that every business can be making use of, there is probably no other ecommerce outlet that can match its reach and sales potential. Couple this with the actual cost for taking your business onto eBay and Gleave Media believes that you have a winning combination.
Gleave Media are expert eBay consultants having helped numerous businesses make the most of this worldwide sales tool. Attending this micro session will give you and your business greater understanding of how you can take your business into selling worldwide on eBay.
Cost to eligible businesses in Leader4 area: £15
Cost to other businesses: £35
Enquiry Form>>>
COME TOP WITH SEO
Date: Tuesday 3 July 2012
Time: 10am-4pm
Location: Braunton
The aim of this session is to help you to understand how important on and off-site optimisation is to your search engine rankings and find out how content, links and updates can make a difference. You'll learn SEO terminology that will help you to talk to the experts and get practical advice and tools for you to optimise your own site.
Cost to eligible businesses in Leader4 area: £30
Cost to other businesses: £85
Enquiry Form>>>
SHOW OFF AND SELL MORE (FOOD AND DRINK)
Date: Thursday 5 July 2012
Time: 9am-12.30pm
Location: Bideford
This workshop will be led by local food business owner and industry expert Mervyn Watling from Wessex Pantry. Mervyn sells his award winning Pies at a wide range of events and festivals across the region and nationally as well as online and wholesale to the trade. This interactive workshop will take you through the whole process of selling at events and shows. From choosing the right shows through to designing your stands and displays, deciding what you want from the event, how to sell to customers right through to follow up and after sales. It will include oodles of practical advice along with handouts for you to implement ideas on your food and drink stand at your next event.
Cost to eligible businesses in Leader4 area: £15
Cost to other businesses: £50
Enquiry Form>>>
MARKETING SHORT CUTS
Date: Friday 6 July 2012
Time: 10am-4pm
Location: Barnstaple
Definition of Marketing: "Something I do, but I know I could probably do better!"
This training session is ideally suited to active business people who are looking for new ideas, tools and techniques to get more from their existing customers as well as to win new customers. This marketing course does not cover any marketing theory instead it focuses on a vital few marketing activities which can be taken from the course and implemented quickly to help drive more customer engagement and demand:
• Structure your approach to marketing ensuring that your marketing ideas get implemented, tracked and monitored
• Profiling your customers to help understand your target audience
• Getting more from your existing customers
• How to use free online tools such as the Google Keyword tool to acquire new customers
• Drive more customer engagement through your social media channels
The course will be delivered by Fiona Hennessy who runs Hennessy Marketing and has 18 years of marketing experience. Delegates will be required to bring a wifi enable laptop to the session.
cost to eligible businesses in Leader4 area: £30
Cost to other businesses: £95
Enquiry Form>>>
SOCIAL MEDIA - PLEASURE OR BUSINESS?
Date: Tuesday 10 July 2012
Time: 10am-4pm
Location: Braunton
Find out how Twitter, Facebook, YouTube, Flickr, Social Networks and Blogs can help your business to excel! With plenty of opportunity for discussion and debate this session will help you to decide which tools will suit your business best and you will leave armed with ‘how to sheets' and plenty of thoughts for your first steps with social media.
Cost to eligible businesses in Leader4 area: £30
Cost to other businesses: £85
Enquiry Form>>>
FITTING 24/7 INTO 9 TO 5
Date: Thursday 12 July 2012
Time: 9.30am-11.30am
Location: Barnstaple
Need more time?
How would your business benefit from an extra 24 working days, per year, per member of staff (full-time equivalent)? That is what attendees of this course have achieved. You can as well, by applying JUST ONE of the many time management strategies you will discover in this world-class workshop.
Cost to eligible businesses in Leader4 area: £15
Cost to other businesses: £50
Enquiry Form>>>
USE THE POWER OF PRESS RELEASE
Date: Wednesday 18 July 2012
Time: 9.30am-11.30am
Location: Barnstaple
Public relations is a powerful promotional tool, but how can you make it work for your business? This workshop explores what makes an interesting story for journalists and their readers. It looks at how to format a press release, what to include and what to leave out. At the end you'll be able apply the principles in your own business so you can identify interesting stories, spot publicity opportunities and provide copy that can be dropped into a newspaper or magazine without editing.
Cost to eligible businesses in Leader4 area: £15
Cost to other businesses: £35
Enquiry Form>>>
