Winning new visitors
We deliver a range of innovative products and campaigns to support the tourism economy in North Devon and Exmoor.
As a results of our marketing campaigns we have over 1 million visitors a year to northdevon.com , and over 50,000 subscribers. Around 32,000 of these subscribers have provided full profiles of what they like to do on holiday.We maintain a regular dialogue with these visitors. With their profiles we know what thet are looking for in a holiday, and we can communicate the relevant information at the touch of a button, converting prospects into online bookings and visitors.
Staying abreast of the changes in consumer behaviour is one of our key strengths. Recognising that more and more people are using mobile devices to search for information, we recently launched myDevon for the iPhone and android phones. The myDevon app has over 4000 downloads (users) and is promoted through a range of online and mobile campaigns.
The 2013 North Devon and Exmoor Holiday magazine will be supported by an mobile website optimised for the iPad and tablet devices. As an advertiser you get traditional print coverage plus state of the art advert interaction via the mobile website driving customer enquiries straight to your website. You can even add special offers throughout the year and update your advert for no extra cost.